Gabrielle McGill has spent 20 years balancing her work in both education and real estate, with experience and a strong focus on buying, selling, and investing in residential and commercial properties. She empowers her clients to make strong, solid choices in their own real estate journeys by sharing her guidance, empathy, passion and strong knowledge base – which in today’s market is of the utmost importance to help others along their way. When she’s not working, she’s keeping busy cheering on her two soccer-loving boys, or spending time recharging with family and friends. She took time out of her busy day to chat with Debu about all things real estate and practical next steps, regardless of where you find yourself in the real estate market.

As a Realtor in a competitive market, how do you set yourself apart?

For me, everything begins with genuine client relationships. I don’t believe in the pressure-to-sell mentality—instead, I lead with education, advocacy, and trust. Too often, I hear from clients who’ve felt like just another transaction. My goal is to restore trust in the industry by ensuring every client feels seen, heard, and supported.

I emphasize informed decision-making over quick deals. I empower clients with the knowledge that they need to move forward confidently— whether they’re buying, selling, or just exploring options. With today’s economic uncertainty, I often advise financially struggling homeowners to first consult with a financial advisor or mortgage broker before considering a sale. I believe in leading with compassion and integrity. 

What advice would you have for current buyers?

Currently, it’s a buyer’s market—and that means opportunity. If you’re in a stable financial position, now is a fantastic time to purchase. Interest rates have held steady, and there’s a healthy level of inventory, giving buyers the upper hand in negotiations.

One recent client secured a home for $30,000 under asking – proof that buyers have real leverage today. That said, be sure your financing is in place before starting your search. Condos, in particular, are a great entry point into the market. What goes down will eventually rise, and building equity now can help you move toward a future goal, whether that’s a detached home or a dream neighbourhood.

What changes have occurred in the market, and what’s your advice to sellers?

The condo market has seen a notable decline since February 2022. Interest rate hikes over the past few years have cooled buyer enthusiasm; many are waiting on the sidelines. However, today’s buyers and sellers are more informed than ever. We’re seeing a rise in demand for multi-generational housing – families are coming together to share costs and make homeownership more attainable.

For sellers, pricing is everything in today’s market. It’s essential to separate emotions from the process and price based on recent comparable sales. With listings at record highs, your home needs to stand out – and that begins with presentation, including professional staging, high-quality photography and strategic marketing to attract the right buyers. 

What to consider as an investor, and what are current luxury market trends?

As an investor, I always say: do the math. Real estate isn’t a get-rich-quick scheme – it’s a long-term commitment with inherent risks. Appreciation isn’t guaranteed, so investors must look beyond surface-level returns.

Remember – due diligence is essential. Even well-qualified tenants can bring challenges – there’s no foolproof formula for the “perfect tenant.” Canada’s luxury market is also evolving. It’s not just about square footage—it’s about lifestyle. Buyers are looking for refined details: high-end, sustainable finishes, wellness-oriented spaces like saunas and meditation rooms, and seamless indoor-outdoor living.

Privacy and security remain top of mind, and many luxury buyers are seeking custom builds in exclusive communities that offer elegance and seclusion.

What are some of the bigger risks to consider when investing in the market?

One of the biggest risks for sellers is overestimating short-term returns. Today’s market favours long-term strategies—flipping isn’t as viable, especially with high inventory and more selective buyers. Homes that are not properly staged or priced risk sitting on the market for months. We’re seeing pandemic-era pre-construction buyers struggle to close. Many purchased at peak prices and now face property values that don’t match original projections, coupled with higher interest rates.

Waiting too long for the “perfect deal” or for prices to hit rock bottom can be risky for buyers. The best time to buy is when you’re financially ready—opportunities are out there; waiting too long could mean missing them.

Stephanie Hawkins | Contributing Writer